Meet the Team

Ian Coldrick – Chief Executive Officer

Ian joined Creative Care (East Midlands) Ltd as the CEO in June 2017. He has 33 years leadership and operational experience in the Health and Social Care Sector both within the NHS, Independent sector and private equity backed businesses. 

An experienced CEO with business turnaround and consolidation experience, Healthcare Operational Leadership and Project Director who can quickly identify and deliver quality improvement, performance, growth and outcomes.

Ian believes that the company’s success is achieved when there is a shared goal and purpose to deliver excellent high-quality person-centred care through motivated and valued staff teams so that the people we support can live richer and more fulfilled lives.

Ben Blackburn - Director of Operations

Ben joined Creative Care in 2012, as Director Of Operations, with 18 years’ experience and a level 6 in Leadership and Management in health and social care. He started his career as a Support Worker, leading through to Registered Management, Quality, and Operations within the care services for individuals with Learning Disabilities, Autism, Complex Needs, and Mental Health Difficulties.

Ben has a great track record of being able to identify and quickly pick up where there is quality problems and strategically work to improve these and deliver high standards of care. He has a proven background in leading homes and businesses to better quality and to excel in Local Authority and CQC inspections.

Ben's biggest passion is for the people we support. Ben wants to ensure that the people that are supported at Creative Care, are able to fulfill their dreams and aspirations, learn new skills, become as independent as possible, and that this is all delivered in a Person-Centred way following the values and principles of Positive Behaviour Support and enablement.

Ben also passionately believes that Creative Care should not just be the best place to live, but the best place to work and that our staff are fundamental in how we achieve our goals. He believes that staff should be coached, mentored, motivated, and, most importantly, feel valued, so that the people we support receive the best Quality of Care and the staff team enjoy being at work.

Kelly Hope - HR Manager

Kelly joined Creative Care in 2019 as HR Manager and has a wealth of experience in the Health & Social Care sector. She has worked in HR Management for over 13 years and is CIPD qualified.

Kelly is currently responsible for leading all aspects of Human Resources to ensure our people agenda is fully aligned to support the organisational strategy.

She has a passion for all things people and in her spare time she volunteers as a Community First Responder for East Midlands Ambulance Service.

Simon Novakovic - Area Manager

Over 10 years’ experience in managing and delivering successful strategic oversight and leadership to multiple registered and non-registered care services including residential care, daycare, accommodation based care, support and enablement, and domiciliary care services to adults and young people with multiple and profound learning disabilities, complex health needs and autism.

Simon has a successful background in the delivery of multiple complex projects and bespoke crisis services to a high-quality standard and a proven background in leading and excelling in both CQC and Local Authority inspections.

Simon is a graduate of business management and is level 5 qualified and has worked throughout care settings as a support worker to registered manager then into operations management. Simon has a passion for delivering quality care that is service user-led enshrined around the values and principles of positive behavioural support.

Shelley Donald - Financial Controller

Shelley joined the Head Office team at Creative Care in October 2014 as the Management Accountant. Shelley has extensive experience in various finance roles within the Engineering, Construction and Health Care sectors.

Having gained her AAT (Association Accounting Technicians) in 2005, Shelley progressed to pass her ACCA (Association of Chartered Certified Accountants) qualification in 2010 and became a fellow member in 2016.

Shelley progressed to Financial Controller and works closely with the senior management team whilst also offering support to the finance team, managers and the homes.

Mary Haywood – Registered Manager -Sheepwalk House

Mary joined Creative Care in 2006 as a Support Worker, then Team leader and now holds the post of Home Manager at Sheepwalk House and is one of our longest-serving and experienced Managers.

Mary holds a number of qualifications including Management of Actual or Potential Aggression (MAPA), Management of Actual or Potential Aggression Licensed Trainer Advanced Level, Supervising Food Safety in Catering Level 3. 

Naomi Ball – Registered Manager - Old Red Lion

Naomi joined Creative Care in 2018 as Deputy Manager at the Old Vicarage at Ollerton. She bought a wealth of experience with her and demonstrated a deep understanding of the needs of the service users.

She was promoted to Home Manager of Old Red Lion Treswell in 2019 and has made a number of improvements to the home. She is had developed a highly skilled and motivated staff team and is commited to providing person-centered care, excellent governance, and a welcoming and safe home environment.

Melanie Stone - Registered Manager - Ollerton (Cover)

Melanie joined the business as a Home Manager in May 2020. She has 25 years’ experience in health and social care environments, both within the NHS and private sector.

Melanie has been a manager for the last 12 years and strongly believes in everyone having the opportunity to unlock their potential.

Kimberley Little - Registered Manager - Old Vicarage (Ironville)

Kimberley joined Creative Care October 2019, with over 25 years’ experience in the health care sector working in a variety of services including extra care, mental health, residential and supported living. Kimberley supports a staff team to be committed to quality care delivered in a person-centered way, empowering and enabling individuals to take ownership and direct the service and the level of support in a personalised way, rather than fitting into systems already in operation.

The staff team are supported through coaching and mentoring to encourage a culture of continuous development focusing on strengths and qualities of the individual, rather than simply identifying needs.

Louise Jones - Registered Manager - Bridle Lodge

Louise has over 8 years’ experience in managing and delivering outcomes and leadership to registered residential care services for adults and young people with multiple and profound learning disabilities and autism.

Louise has an excellent record of working with CQC, having achieved Outstanding in the latest inspection, and has brought Bridle Lodge into the heart of the local community, supporting the local Community Market by taking over the Fruit and Vegetable stall monthly. She has supported service users to become more independent which has seen service users volunteering in a local Homeless shelter on a weekly basis.

Louise has a level 5 qualification and has worked throughout the care setting as a support worker through to Registered Manager. Louise is passionate about her role and believes that the service users are at the heart of the home.

Laura Machin - Registered Manager - Sternhill Paddock

Around 7 years’ experience mainly supporting people with autism. Laura joined Creative Care in October 2019 as Registered Manager of Sternhill Paddock. Laura has worked in across both residential and day services during her career. Laura started her career as a flexible support worker part time while pursuing a degree in Media.  Laura has worked her way from support worker to become Registered Manager.  Laura has good background of local authority audits working positively with Derbyshire County Council and Nottingham County Council.

Laura’s interests are positive behaviour support, increasing independence and empowering service users to achieve their goals and aspirations. Laura is currently completing her Level 5.

Mark Crabtree – Registered Manager - Orchard End

Mark joined Creative Care in 2018 as Manager at Orchard End. He bought many years of experience with him he has gained from working in the care industry.

Mark has worked to expand the home and has made many improvements. He remains committed to person-centred care, training and motivating a skilled staff team and continual improvement and excellence.